The channel attracts an ageing, angry crowd on its page, resulting in a high number of reactions, comments and shares and thats good for Trump
Donald Trumps backing from the Fox News channel is well-documented, and pretty much guaranteed. But as the president gears up for his 2020 re-election campaign, he is also getting boosted by Fox News in a different area: via Trumps occasional adversary, Facebook.
Fox News has enjoyed massive success on Facebook, where its followers tend to mirror the channels rightwing hosts: theyre loud, theres a lot of them and theyre angry.
The success of Fox News in harnessing that energy cant be overstated. On Facebook, Fox News is the top English-language publisher by engagement. Fox had 146,472,384 engagements between 1 January and 10 March 2019. NBC.com was next, with 127,845,355 engagements, with the BBC a distant third.
Over the past three years, Vice found that Fox News page had accumulated 80% more reactions, comments and shares than CNN despite CNNs page having almost double the number of followers. Fox News engagement rate was five times that of the New York Times.
So how does Fox do it?
Its not per se that Fox News has some secret sauce that no one else has, said Alex Kellner, a managing director at Bully Pulpit Interactive and the former digital director for Terry McAuliffes successful gubernatorial campaign in Virginia.
But rather its because theres consolidation when it comes to the voice of the conservative party in a way that there isnt anywhere else.